Nowa era w pielęgnacji: biotechnologia w kosmetykach Orientana

January 30, 2026

A new era in skincare: biotechnology in Orientana cosmetics

by Anna Wasilewska - founder of the Orientana brand

Just a few years ago, natural cosmetics were mainly associated with simple formulations based on oils, macerates, and plant extracts. Today, that is definitely not enough. Modern skincare requires efficacy confirmed by research, precise action at the cellular level, and stable formulas that genuinely impact skin condition.

This is why Orientana – a Polish cosmetics brand that has specialized in combining nature with science for years – is entering the next stage of its development. A stage where naturalness means not only the origin of ingredients but also advanced technologies for their acquisition and design.

Check out our biotechnological cosmetics.

Biotechnology in Orientana cosmetics proves that the brand has not stopped at the "herbal recipes" stage. It is a conscious step towards modern phytocosmetics and biotech beauty, where plants become the starting point for creating new-generation ingredients.

What is biotechnology in natural cosmetics?

Biotechnology in cosmetics involves using biological processes – such as fermentation, cell cultures, and bioengineering – to create active ingredients with a precisely defined structure and high bioavailability.

In practice, this means that instead of classic plant extracts, precisely designed phyto-equivalents of substances known from dermatology are created, which:

are more stable,
are effective even at low concentrations,
are skin-compatible,
are produced in a sustainable and environmentally friendly way.

This is a huge change in the approach to natural cosmetics – from "nature-inspired" to created from nature using science.

Why did Orientana choose biotechnology?

Since its inception, Orientana has evolved based on Ayurveda, Asian phytotherapy, and modern cosmetology. The next logical step was to transition from traditional extracts to new-generation phyto-ingredients.

The brand observes global biotech beauty trends but does not copy ready-made solutions. Instead, it creates its own formulation concepts in which:

plants and microalgae are the starting point,
biotechnology enhances their potential,
the final ingredient addresses specific skin needs.

This led to the creation of the Phyto Technology Anti-Aging line – a symbol of a new chapter in Orientana's history.

New Orientana Phyto Technology Anti-Aging line

This is the first line in the brand's portfolio fully based on biotechnological phyto-ingredients, which are plant-based equivalents of well-known anti-aging substances:

phytocollagen
phyto-ceramides
phyto-mucin
phytoendorphins
phyto-retinol

Each product has been designed as a consistent element of a modern anti-aging routine.

Lifting cream with microalgae collagen

Phytocollagen derived from microalgae is a biotechnological equivalent of collagen that:

improves skin tension,
smoothes fine lines,
supports firmness and elasticity.

Combined with biomimetic peptides and caffeine, it creates a formula aimed at achieving a lifting and refreshing effect.

Restorative cream-mask with yuzu ceramides

Yuzu Ceramide B phyto-ceramides strengthen the skin's hydrolipidic barrier and reduce water loss. The formula is supplemented with trehalose and plant lipids, thanks to which:

the skin is better hydrated,
becomes more resilient,
regains smoothness and comfort.

Soothing and smoothing serum with aloe mucin

Aloe phyto-mucin is a plant-based alternative to snail mucus. It intensely moisturizes, smoothes, and supports regeneration while strengthening the hydrolipidic barrier. The serum is particularly suitable for sensitive and dehydrated skin.

Skin renewal activating serum with phytoendorphins

A formula inspired by neurocosmetics. Phytoendorphins from Monk's Pepper and phytohormones from red clover:

support regenerative processes,
improve firmness,
help the skin better respond to environmental stress.

Anti-wrinkle eye cream with pistachio phyto-retinol

NovoRetin™ from Asian pistachio is a plant-based retinol substitute with high efficacy and good tolerance. It reduces wrinkles, smoothes, and brightens the eye area, without the irritation typical of retinoids.

Read how biotechnological ingredients are created.

Why is biotechnology Orientana's future?

Because it allows us to create cosmetics that:

are natural, yet modern,
act deeply and precisely,
address real skin needs,
meet global quality standards.

Orientana shows that a Polish cosmetics brand can set the direction for the development of natural skincare, not just follow it.

How to use Orientana biotechnological cosmetics?

Cleansing
Toning
Serum (mucin or phytoendorphins)
Cream / cream-mask
Eye cream

Such a composed routine provides comprehensive support for skin regeneration and rejuvenation processes.

If you are interested in our bioretinol - check it out.

Learn more about natural cosmetics.

Questions

What is biotechnology in natural cosmetics?

It is the use of biological processes, such as fermentation and cell cultures, to create active ingredients with high purity, stability, and efficacy, while maintaining their natural origin.

Are biotechnological cosmetics natural?

Yes. Biotechnological ingredients are based on plant raw materials or microorganisms and are consistent with the idea of modern phytocosmetics.

How does phytocollagen differ from classic collagen?

Phytocollagen is a plant-based equivalent of collagen that improves skin elasticity and firmness, without the use of animal-derived raw materials.

Does phyto-retinol work like regular retinol?

Phyto-retinol provides anti-wrinkle effects similar to retinol, but it is gentler and better tolerated by the skin.

What skin type is the Phyto Technology Anti-Aging line designed for?

For mature, dry, dehydrated, sensitive skin, and skin showing the first signs of aging.

Are Orientana biotechnological cosmetics suitable for sensitive skin?

Yes, the formulas are designed to be effective yet gentle.

Can biotechnological cosmetics be combined with other Orientana lines?

Yes, the Phyto Technology Anti-Aging line blends well with other products from the brand.

Are biotechnological ingredients safe?

Yes, they are tested for safety and efficacy.

Is biotechnology the future of natural cosmetics?

Yes, because it allows combining the natural origin of ingredients with precise action.

Where in the skincare routine should biotechnological serum be used?

After toning, before cream.

Cera naczynkowa a witamina C - jak działa na naczynka i kiedy naprawdę pomaga?

April 22, 2026

Couperose skin cosmetics - how vitamin C can help you

Couperose skin is a unique skin type that requires gentle yet effective care. It's characterized by a tendency to redness, spider veins, and reactivity to temperature and stress. If you're looking for proven solutions, including cosmetics specifically for couperose skin , this guide is for you—with a focus on the role of vitamin C. Contents What is vascular skin - symptoms and causes Why is vitamin C crucial in the care of vascular skin? How to choose cosmetics for vascular skin The best cosmetics with vitamin C for vascular skin Ashwa serum + vitamin C + tranexamic acid Hello Papaya Vitamin C Cream Hello Papaya Brightening Mask Micro-exfoliating night cream – regeneration and renewal Daily care routine FAQ – frequently asked questions Summary 1. What is vascular skin - symptoms and causes Couperose skin is skin in which the blood vessels are more visible and delicate than in other skin types. Symptoms include: permanent or periodic redness, visible spider veins/telangiectasias, tendency to irritation and burning, rapid reddening of the face. The causes may be various: genetics, allergies, exposure to sun, cold, hot drinks, stress, alcohol or inappropriate cosmetics. 2. Why is vitamin C crucial in the care of vascular skin? Vitamin C is one of the most important antioxidants in cosmetics. Its functions include: strengthening the walls of blood vessels, which reduces the visibility of spider veins, lightening discolorations and improving skin tone, supporting collagen production, protection against oxidative stress. Thanks to this, cosmetics with vitamin C are particularly valuable in the care of vascular skin . 3. How to choose cosmetics for vascular skin For vascular skin, choose products: no denatured alcohol, no harsh fragrances, with antioxidants (vitamin C, E, polyphenols), with a formula that strengthens blood vessels. Also choose soothing ingredients such as allantoin, panthenol or plant extracts. 4. The best cosmetics with vitamin C for vascular skin Below you will find practical recommendations for products that are perfect for the care of sensitive skin – especially thanks to the power of vitamin C. Ashwa serum + vitamin C + tranexamic acid 📌 https://orientana.pl/products/serum-ashwa-witamina-c-kwas-traneksamowy This highly concentrated serum combines vitamin C with tranexamic acid and Ayurvedic extracts. Thanks to this, it: strengthens blood vessels and improves skin tone, brightens discolorations and redness, has antioxidant and anti-inflammatory properties. Perfect as a central element of daily care for vascular skin cosmetics . Hello Papaya Vitamin C Cream – Brightening and Energizing 📌 https://orientana.pl/products/krem-z-witamina-c-hello-papaja-40-ml A light cream with vitamin C and papaya extract that: brightens tired skin, supports the skin's protective barrier, soothes minor redness through antioxidant action. Perfect for use in the morning, under makeup or SPF. Hello Papaya Brightening Mask 📌 https://orientana.pl/products/rozjasniajaca-maseczka-hello-papaja-40-ml A mask with a formula rich in vitamin C and papaya enzymes that: intensely brightens the complexion, improves its smoothness and softness, reduces skin tension and fatigue. Great as an additional care treatment 1-2 times a week. Micro-exfoliating night cream – regeneration and renewal 📌 https://orientana.pl/products/krem-mikrozluszczajacy-na-noc-40-ml An overnight treatment that gently supports skin renewal through micro-exfoliation. For sensitive skin, it contains gentle acids and regenerating ingredients that don't irritate the skin while: support the natural skin renewal process, improve the structure of the epidermis, facilitate better absorption of vitamin C. It's the perfect complement to daily care. 5. Daily skincare routine step by step In the morning: Gentle cleansing with alcohol-free tonic. Vitamin C serum – e.g. Ashwa Serum + Vitamin C + Tranexamic Acid. Hello Papaya Vitamin C Cream. SPF 30+ protection (essential for sensitive skin). In the evening: Two-step cleansing (oil + gel). Micro-exfoliating night cream (if you tolerate acids). Concentrated serum or regenerating cream. Once or twice a week: Hello Papaya Brightening Mask. 6. FAQ – Frequently Asked Questions Does vitamin C irritate sensitive skin? Vitamin C in the right form and concentration supports vascular skin, but it is always worth introducing it gradually and observing the skin's reaction. When is the best time to use vitamin C serum? In the morning, before cream, to protect the skin from oxidative stress during the day. Can I combine vitamin C with SPF? Yes – it's the perfect combination that protects and brightens the skin. 7. Summary If your goal is to treat couperose-prone skin with cosmetics containing vitamin C, the key is choosing the right products—from serums to creams to masks. Regular use of antioxidant-rich products, like those from Orientan, can significantly improve skin condition, strengthen capillaries, and reduce redness. Take care of your skin in a gentle but effective way - and vitamin C will be your ally in skincare!

Learn more

Zaburzone pH skóry - jak je rozpoznać i przywrócić równowagę?

April 8, 2026

Skin pH - why is acid-base balance the foundation of healthy skin?

More and more people are investing in advanced serums, peptide creams, and acid treatments, yet they still struggle with burning, tight skin, excessive oiliness, or recurring blemishes. Very often, the cause isn't a "bad cosmetic," but something much more fundamental— imbalanced skin pH . pH is one of the foundations of healthy skin. If it's imbalanced, even the best skincare routine won't work optimally. Skin becomes more permeable, susceptible to irritation, and loses water more quickly. As a result, it begins to "send out alarm signals," which many people mistakenly interpret as a need for stronger cleansing or stronger active ingredients. Unfortunately, this often exacerbates the problem. In this article we will focus not on theoretical definitions (which I discuss here) , but on practice : how to recognize disturbed skin pH, what destroys them most often, what the skin looks like when balance begins to return, and how to rebuild it step by step in daily care. Disturbed skin pH - what does this mean in practice? Healthy skin has a slightly acidic pH. This environment promotes proper enzyme function, microbiome maintenance, and the integrity of the hydrolipid barrier. As the pH shifts toward a more alkaline pH, the skin: loses water faster, regenerates worse, reacts more easily with inflammation, tolerates active ingredients less well. Importantly, a pH imbalance doesn't always mean dry skin . It also often affects oily and combination skin, which becomes excessively oily while simultaneously dehydrated. If you want to learn exactly what skin pH is, what its norms are, and how the protective acid mantle works, read our guide to skin pH . The most common symptoms of disturbed skin pH pH imbalances rarely produce a single, clear symptom. Typically, a combination of several symptoms occurs: feeling of tightness right after washing your face, burning or stinging after applying cosmetics, skin that is dry and shiny at the same time, greater tendency to develop blackheads and pimples, periodic redness, flaking or roughness, impaired tolerance of acids and retinoids. If you recognize several of the above points, it's very likely that your skin primarily needs pH stabilization and barrier strengthening , rather than another powerful active ingredient. Why does pH imbalance often “pretend” to be other skin problems? One of the reasons why pH imbalance can be difficult to diagnose is that its symptoms resemble: sensitive skin, acne-prone skin, dry skin, dehydrated skin. In practice, this means that many people are starting to use increasingly stronger cosmetics to address the problem, instead of first rebuilding the foundation . Meanwhile, without a stable pH, even the best serums won't reach their full potential. What most often leads to skin pH disturbances? The most common causes include: washing your face with soap or highly foaming gels, no toning after cleansing, too frequent acid peels, hard and chlorinated water, cosmetics with high alcohol content, stress, lack of sleep, hormonal disorders, a diet rich in simple sugars and highly processed products. It is worth emphasizing that even good cosmetics can stop being beneficial to the skin if they are used in too large quantities or in the wrong order . What does the skin look like when the pH begins to normalize? The first changes are subtle but very characteristic: less feeling of tightness after washing, better hydration without heaviness, less burning after applying cosmetics, calmer, more even complexion, gradually less prone to breakouts. This is a sign that the hydrolipid barrier is beginning to rebuild and the skin is returning to its physiological functioning mode. Restoring pH isn't about a single "miracle" cosmetic. It's a process based on a few simple but consistent steps . With pH imbalances, it's crucial to simultaneously strengthen the skin's protective barrier. You can read more about this in our article on the skin's hydrolipid barrier. 1. Gentle cleansing instead of squeaky clean Your skin shouldn't feel tight or squeaky after washing. This sensation usually means that its natural protective barrier has been breached. A good choice is the Orientana Gentle Face Wash Gel Daktyl + Inulina , which: gently removes impurities, does not disturb the acid-base balance, supports the microbiome thanks to inulin. Regular use of a gentle gel is the first step to stabilizing the pH. 2. Toning – the fastest way to restore pH After each wash, it is worth using a tonic or tonic-essence. The following products are good for Orientan care: Moisturizing tonic-essence with gluconolactone – supports pH, gently exfoliates and moisturizes, Orientana Rose Tonic – soothes, calms and helps maintain the physiological skin reaction. Tonic acts as a “reset” for the skin after contact with water. In your daily routine, it is worth using toners that restore the physiological pH of the skin - see Orientana facial toners. 3. Strengthening the barrier and microbiome Stable pH goes hand in hand with a strong hydrolipid barrier. Reishi Ceramide Serum : supports the reconstruction of the epidermis, strengthens the barrier, helps maintain the proper environment for the microbiome. Yuzu Ceramide Cream Mask: "repairs" the hydrolipid barrier enhances skin hydration strengthens the skin structure Disturbed pH of the body skin - a problem that we often ignore When it comes to pH, we most often talk about the face, but the skin on the body reacts very similarly to acid-base imbalances. Itching after bathing, tightness, and flaking skin on the calves or arms are all signs that the protective acid mantle has been weakened. The most common mistakes in body care: using highly foaming shower gels, hot, long baths, lack of moisturizing after washing, products with alcohol and intense fragrances. In such a situation, it is crucial not only to wash gently, but also to immediately support the barrier after bathing. A good solution is the Moisturizing Sandalwood Balm. Regular use of emollients makes the skin regain elasticity faster and the pH gradually stabilizes. How does lifestyle affect skin pH? Skin condition isn't solely the result of cosmetics. The body functions as a whole, so pH imbalances often go hand in hand with: chronic stress, sleep deprivation, a diet high in sugars and processed foods, dehydration. A diet that supports skin balance It is worth regularly reaching for products rich in: zinc, vitamin E, B vitamins, omega-3 fatty acids. It is also good practice to limit sweetened drinks and sweets and increase the supply of vegetables, fruit and mineral water. Although diet does not directly “set” the skin’s pH, it significantly supports the regeneration of the barrier , and it is this barrier that stabilizes the pH. What to avoid if you want to restore your skin's pH? With disturbed pH, less is more. Common mistakes that slow down regeneration: too frequent acid peels, combining many active ingredients at once, washing your face with hot water, lack of toning, frequent changes of cosmetics. The skin needs time to rebuild its natural protective mechanisms. How long does it take for skin pH to normalize? Most people see the first results after 3–7 days of gentle care. Full stabilization of the hydrolipid barrier may take several weeks – depending on the degree of its weakening. Consistency is more important than intensity. Frequently Asked Questions (FAQ) Can the tonic be used several times a day? Yes, especially for sensitive and dehydrated skin. Does micellar water disturb the skin's pH? Maybe – that's why it's always worth rinsing it off and applying toner. Does oily skin also need pH stabilization? Yes – often even more than dry. Are PHA acids safe at disturbed pH? Yes, for example gluconolactone has a gentle effect and supports balance. Does age affect skin pH? Yes – as we age, the pH gradually increases, which is why the skin becomes more sensitive. Imbalanced skin pH is one of the main, yet often overlooked, causes of skin problems. Without stabilizing it, it's difficult to expect spectacular results from even the best serums and creams. Gentle cleansing, regular toning and barrier-strengthening cosmetics – such as Orientana toners and serums – allow the skin to return to its natural balance and regain a healthy appearance. The most important information at a glance What is impaired skin pH? This is a condition in which the skin's protective acid mantle loses its balance, leading to dryness, hypersensitivity, imperfections and a weakening of the hydrolipid barrier. Most common symptoms: tightness after washing, burning, excessive oiliness, redness, peeling, poorer tolerance of cosmetics. How to restore skin pH? Use gentle cleansing, always use toner, strengthen the hydrolipid barrier and avoid aggressive exfoliation. How quickly can you see improvement? First results after 3–7 days, full stabilization usually within a few weeks. If your skin reacts with burning, tightness, or excessive oiliness, start with the basics. Proper cleansing, toning, and barrier-strengthening products are the easiest way to restore pH balance. Discover Orientana cosmetics that support the physiological pH of the skin and rebuild the protective barrier.

Learn more

Sakura w kosmetyce - jak działa zapach i ekstrakt z kwiatu wiśni w pielęgnacji?

April 1, 2026

Sakura - the magic of Japanese cherry blossoms in care and culture

Sakura, the Japanese ornamental cherry, is much more than just a tree that blooms in spring. It's a symbol of transient beauty, new beginnings, and harmony with nature, and has fascinated not only the Japanese but also people around the world for centuries. What exactly is sakura, and why is its charm increasingly permeating the world of natural cosmetics? What is sakura? Sakura is a term encompassing dozens of species and varieties of ornamental cherry trees (Prunus), renowned for their beautiful, delicate flowers in shades of white and pink. In Japan, they bloom in early spring, usually from late March to early May, creating unique, fairytale-like landscapes. Sakura blossoms are delicate, five-petaled, and incredibly fleeting. Their bloom lasts only a few days, making this sight even more special. The most important features of cherry blossoms Fleeting beauty - flowers fall off after just a few days Delicate fragrance - subtle, slightly sweet and powdery aroma A variety of shades - from pure white to intense pink A symbol of spring - in Japan, the blossoming of sakura announces the arrival of a new season Hanami - the tradition of admiring sakura In Japanese culture, celebrating the cherry blossom season is a holiday called hanami (literally "flower viewing"). For centuries, Japanese people have gathered in parks and gardens to celebrate the beauty of nature. It's a time for picnics under blossoming trees, reflection on the passage of time, and the joy of new beginnings. Hanami is not just an aesthetic experience—it's a philosophy, reminding us of the preciousness of the moment and accepting the natural cycle of life. The sakura blooms briefly but intensely, a metaphor for human life: beautiful yet impermanent. This awareness of transience, called mono no aware in Japan, gives moments spent under the sakura a special depth. Sakura in cosmetics - care inspired by nature The delicacy and purity of cherry blossoms have become an inspiration for the cosmetics industry. Sakura extracts are used in natural cosmetics for their nourishing properties: Soothing effect - relieves irritation and skin discomfort Moisturizing - helps maintain the proper level of hydration Gentleness - suitable for sensitive skin and hair Fragrance - a subtle, floral aroma with a relaxing effect Fragrance mist with a hint of sakura One interesting product inspired by the Japanese hanami ritual is a sakura-scented body and hair mist. These cosmetics not only envelop the skin with a pleasant fragrance but also moisturize and refresh it. These lightweight formulas, with no or minimal alcohol content, can be used multiple times a day. A great example of such a product is the Sakura Japanese Hair and Body Mist 50 ml , which combines perfuming, moisturizing, and relaxing properties. Thanks to the presence of plant extracts (including peony and magnolia), this product not only smells like Japanese spring but also nourishes the skin and hair. Furthermore, the scent of sakura has a proven effect on reducing stress and improving mood—a true horticultural therapy touch in daily care. Firming body serum with sakura extract Japanese Sakura Firming Body Serum is a light, quickly absorbing serum with a gel consistency, designed for skin that needs improved firmness, elasticity and smoothness. The formula based on phyto-retinol, caffeine, niacinamide and algin works in many ways – it supports skin firming, smooths its surface and helps restore a more radiant, well-groomed appearance without leaving a sticky feeling. Regular use leaves skin noticeably smoother, more elastic, and looking rested. The subtle scent of cherry blossoms gives the treatment a pleasant, enveloping character, transforming daily application into a mini body ritual. This serum is perfect for daily skincare, especially when skin begins to lose firmness or looks tired. The product comes in a practical bottle with a convenient sprayer for easy application. The formula is also suitable for use by pregnant and breastfeeding women. Benefits of using sakura cosmetics For the skin Products containing cherry blossom extract have a soothing and refreshing effect. Sakura supports skin regeneration, improves elasticity, and adds a healthy glow. This is a great solution for those with sensitive or dry skin, especially after exposure to the sun or cold air. For hair Sakura-infused hair care products—such as mists and conditioners—subtly scent hair without weighing it down. They also promote hydration and protect against static electricity. They can be used as a finishing touch after styling or as a quick refresher during the day. For your well-being The aroma of sakura isn't just aesthetically pleasing—it also supports the mind. Research shows that floral scents, especially delicate and powdery ones, help lower cortisol levels (the stress hormone) and promote relaxation. Using a sakura-infused cosmetic can become a daily mindfulness ritual—a moment of pause, deep breathing, and a focus on inner balance. Check out: How to beat the autumn blues with scents Sakura in interior design and lifestyle The fascination with sakura extends far beyond cosmetics. Cherry blossom motifs are increasingly appearing in: Interior decoration – posters, photo wallpapers, graphics Fashion – prints on clothes, jewelry inspired by flowers Scented candles and room perfumes – the aroma of sakura as an element of aromatherapy Tea Ceremony – Traditional Japanese tea gatherings often take place during hanami Introducing the sakura motif into everyday life is a way to create a space conducive to relaxation, reflection and appreciation of fleeting, beautiful moments. How to introduce a sakura ritual into your routine? You don't have to fly to Japan to experience the magic of sakura. You can create your own daily ritual inspired by Japanese philosophy: In the morning , after showering, spritz your body and hair with a hint of sakura mist. Close your eyes, take a deep breath, and experience the delicate, floral aroma. Carry a small mist with you in your purse throughout the day . When you're feeling stressed or tired, refresh your face or hair—it's a simple way to pause and reset. In the evening , light a sakura-scented candle, sit comfortably with a cup of tea, and take a few minutes to reflect on your day. This is a Japanese approach to mindfulness. Why is it worth loving sakura? Sakura is much more than just pretty flowers. It's a symbol of transience, beauty, and acceptance of the natural rhythm of life. In a world full of rushes and the constant pursuit of perfection, sakura reminds us to pause, appreciate the moment, and allow ourselves a moment of pure contemplation. Introducing sakura into your daily life—whether through cosmetics, fragrances, or decorations—is a simple way to connect with the Japanese philosophy of wabi-sabi , or finding beauty in simplicity and imperfection. It's also a form of self-care, both physically and mentally. Summary Sakura has fascinated us for centuries, and its charm remains undiminished. Today, we can enjoy its beauty not only during trips to Japan but also in our homes and daily skincare routines. Cherry blossom-inspired cosmetics—such as natural body and hair mists—are a way to envelop ourselves in the delicacy of nature, harmony, and peace. Allow yourself a moment of pause. Inhale the scent of sakura and feel the stress melt away, replaced by silence, freshness, and the joy of simple pleasures. Want to be transported to a Japanese cherry blossom garden? Check out the Sakura Japanese Hair and Body Mist – a cosmetic that combines the beauty of the hanami ritual with natural care. Check out other mists ! Also check out cosmetics with the scent of sandalwood If you want to delve deeper into the topic and consciously develop your care routine, check out our natural cosmetics zone, where we combine cosmetology knowledge with natural formulas.

Learn more

A new era in skincare: biotechnology in Orientana cosmetics

What is biotechnology in natural cosmetics?

Why did Orientana choose biotechnology?