Collection: Facial serum - concentrated care tailored to the skin's needs

In modern skincare, facial serums play a key role, providing the skin with a high concentration of active ingredients with precisely targeted effects. This serum is responsible for intensively supporting skin hydration, regeneration, smoothing, and improving its condition, regardless of age or skin type.

Thanks to their lightweight, usually water-gel or emulsion formula, serums penetrate the skin faster than creams and work where the most important renewal processes occur. Therefore, a well-chosen serum is not an addition to your skincare routine, but its foundation.

What is a facial serum and why is it crucial for skincare?

Serum is a concentrated cosmetic containing high concentrations of active ingredients whose task is to actually improve the functioning of the skin.

In practice, this means that the serum:

• provides the skin with active substances in an easily absorbable form,
• works faster and more intensively than classic creams,
• allows you to target specific skin needs,
• enhances the effects of the entire care routine.

Depending on the formula, the serum can have moisturizing, regenerating, anti-aging, brightening, soothing or normalizing effects.

Face serum vs. cream – what is the difference?

Although serum and cream are often confused with each other, they perform different functions in skincare.

The serum is primarily responsible for delivering active ingredients and initiating repair processes in the skin.
The cream protects the epidermis, supports the hydrolipid barrier and helps retain ingredients in the skin.

Therefore, the best results are achieved by using both products together – serum as the active stage, cream as the protective stage.

How to choose a serum that suits your skin needs?

Choosing a serum should always be based on your skin's current needs, not just your age or skin type. Skin may need different ingredients and support at different times.

Below are the most important directions of action of the serum.

Moisturizing serum

Designed for dry, dehydrated, and lacking elasticity, this cream contains ingredients that strongly bind water and limit its loss.

Effect: greater hydration, softness and comfort of the skin.

Anti-wrinkle serum

Designed for skin showing visible signs of aging or for anti-aging prevention, these formulas support cell renewal and improve firmness.

Effect: smoothing, improving skin tone, reducing fine lines.

Regenerating serum

For weakened, irritated skin, after active treatments or with a damaged hydrolipid barrier.

Effect: relief, restoration and restoration of balance.

Serum for discoloration and brightening

Formulas that support color evening and reduction of pigmentation spots.

The result: a brighter, more even and radiant complexion.

Normalizing serum

For combination and oily skin, prone to imperfections.

Effect: sebum regulation, smaller pores and smoother skin structure.

The most important active ingredients in the face serum

The serum's effectiveness stems directly from its composition. Modern formulas particularly value:

• hyaluronic acid and its derivatives - intense hydration,
• vitamin C and its stable forms - antioxidant and brightening effect,
• peptides - support firmness and regeneration,
• retinoids or their plant equivalents - skin renewal,
• niacinamide - strengthens the barrier and regulates sebum,
• adaptogens - protection against oxidative stress and support of skin balance.

It is the combination of ingredients and their concentration that determine the action profile of the serum.

How does the serum penetrate the skin and why does it give quick results?

The secret to the effectiveness of this facial serum lies in its lightweight, low-molecular-weight formula and high concentration of active ingredients. This allows the active ingredients to more easily penetrate the stratum corneum and reach the deeper layers of the skin, where they can have a real impact on skin renewal processes.

Compared to creams, serums:

• absorbs faster,
• does not leave a heavy film,
• works more precisely,
• brings visible results in a shorter time.

Regular use of a well-selected serum leads to a gradual improvement in the skin's structure, increasing its elasticity and strengthening its natural protective mechanisms.

How to use facial serum to make it work most effectively?

For the serum to fully utilize its potential, the correct order of application is important.

1. Thorough cleansing of the skin.
2. Tonic or essence (restoring the proper pH).
3. Facial serum.
4. Cream.
5. Sun protection (in the morning).

Typically, 2–3 drops of serum are sufficient for the entire face and neck. The product should be gently patted or spread, without rubbing vigorously.

Serums can be used morning and evening, unless the manufacturer recommends otherwise. Formulas containing retinoids are best applied at night.

Can you combine several serums in one routine?

Yes, as long as you use common sense and the ingredients are compatible. A common practice is layering, or applying serums with different functions, such as moisturizing and regenerating.

The most important rules:

• do not combine several highly active formulas at once,
• observe the skin reaction,
• introduce new serum gradually.

A well-planned routine allows you to precisely respond to the changing needs of your skin.

The most common mistakes when using serum

• using too much product,
• lack of regularity,
• combining incompatible ingredients,
• skipping the cream after the serum,
• lack of sun protection during active treatments.

Avoiding these mistakes significantly increases the effectiveness of care.

Which serum should I choose from the Orientana collection?

The Orientana serum collection includes formulas created with various skin needs in mind – from intense hydration, through regeneration, to anti-aging support.

Each serum is based on a combination of natural active ingredients, adaptogens and modern cosmetic technologies to provide the skin with real and long-lasting effects.

When choosing a serum, it is worth considering primarily the current condition of your skin and the effect you want to achieve.

Facial Serum Frequently Asked Questions (FAQ)

Is the serum suitable under makeup?
Yes, most serums have a light formula and work very well as a base for cream and makeup.

From what age should you start using the serum?
Serums can be introduced at any age – the key is to choose the right type for your skin's needs.

Can serum replace cream?
No. Serums and creams serve different functions and work best when used together.

How long does it take to see the effects of the serum?
The first moisturizing effects are often visible after just a few days, while improving skin structure requires several weeks of regular use.