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Orientana

Fiberhance™ BM solution

FIBERHANCE™ BM SOLUTION is an innovative cosmetic complex designed to strengthen hair structure from within. It is a patented chemical compound developed by Ashland, based on glucose chemistry, that has the ability to regenerate and rebuild weakened hair fibers. This complex strengthens hair from within, providing up to three times greater strength compared to untreated hair. It reduces damage during coloring and improves the integrity of the hair fiber, making it an ideal ingredient in hair care products. It is composed of two INCI ingredients: Hydroxypropyl Gluconamide and Hydroxypropyl Ammonium Gluconate. It creates new hydrogen and ionic bonds within the hair cortex. It restores hair strength and elasticity comparable to that of natural hair (before damage).

Our ingredients are backed by research:

FiberHance treated hair (2% solution, pH 4, 50% RH, 23°C, 40-50 fibers):

European hair chemically lightened 2x: Durability increased to approx.25,000 cycles, compared to10,000 cyclesfor control hair (not reinforced).

European hair chemically lightened 3x:Durability increased to approx.18,000 cycles, compared to6,000 cyclesfor control hair (not reinforced).

STRENGTHENS · REBUILDS · IMPROVES FLEXIBILITY