What are natural cosmetics? Natural cosmetics are nothing more than cosmetics in which the ingredients are of natural origin. What does this mean? Natural cosmetics do not have their own legal definition, natural products should have a declared percentage of naturalness above 90%. The remaining 10% are ingredients that do not have their natural equivalents, and are necessary to produce the cosmetic and maintain its properties and microbiological purity. Natural cosmetics may contain preservatives that are strictly defined, ingredients that naturally occur e.g. in fruits - e.g. benzoic acid, sorbic acid, benzyl alcohol, dehydroacetic acid. Why are natural cosmetics better than conventional ones? Natural cosmetics are based on natural extracts, hydrolates and oils. We obtain from nature what is best and most effective. Based on active ingredients, we create effective care. Thanks to this, the entire cosmetic has unique properties. The base of a conventional cream in most cases is a synthetic water-fat mixture to which about 5% of active ingredients are added. What are the properties of natural cosmetics? Cosmetics based on natural ingredients have a huge number of properties. In nature, there are countless mushrooms, herbs, fruits, rhizomes, seeds and minerals. It is not difficult to find those that contain the right vitamins, amino acids or fatty acids. Thanks to modern technologies, we are able to extract the most valuable ingredients on the basis of which we can create a unique recipe. Combining the right ingredients allows you to achieve a brightening , anti-wrinkle , sebaceous gland regulating, anti-acne , smoothing or any other effect you choose. The possibilities are endless, just like natural raw materials. Natural cosmetics are environmentally friendly Natural cosmetics are products that create a zero-waste trend, they use recycled plastic and glass. Thanks to this, waste creation is reduced, and many of them gain a new life and are reused. We replace plastic with glass, reduce the amount of foil, and ecologically pack orders. We are close to nature, and we also spread awareness among society. Why is it worth investing in natural cosmetics? Truly natural cosmetics, which are rich in high-quality plant active ingredients, are distinguished by their effectiveness. Unfortunately, in the natural category, we increasingly find products that are natural only in name. They contain natural ingredients with a high degree of processing, which causes them to lose their original properties and are chemically changed. That is why it is extremely important to check the labels and not just be guided by the ecological appearance of the packaging. Unfortunately, the phenomenon of greenwashing, advertising conventional cosmetics as natural or ecological, is becoming increasingly popular.