Parabens are among the most recognizable cosmetic ingredients, yet also among the most controversial. Over the years, they have become a symbol of everything some consumers today want to avoid in skincare: "chemicals," synthetic additives, and unclear INCI labels. At the same time, parabens are among the most thoroughly researched preservatives in the history of cosmetology and are still legally used in the European Union.
Does this mean parabens are completely safe? Or perhaps they're worth avoiding? And why are more and more brands—including Orientana —consciously eliminating parabens, even though they're not banned in cosmetics ?
Natural cosmetic ingredients - how to read them and understand INCI compositions
This article is dedicated to parabens: without scaremongering, without oversimplification, and without marketing slogans. We explain the facts, the scientific and regulatory context, and show you how to approach the topic of parabens with an informed approach.
Paraben-free cream
What are parabens?
Parabens are a group of synthetic preservatives used in cosmetics, medicines, and hygiene products. Chemically, they are esters of p-hydroxybenzoic acid , and their main function is to protect the product against the growth of microorganisms: bacteria, yeast, and mold.
The most common parabens in cosmetics are:
- methylparaben,
- ethylparaben,
- propylparaben,
- butylparaben.
Parabens began being used in cosmetics as early as the 1930s. For decades, they were considered among the most stable and effective preservatives – particularly well-tolerated by the skin compared to many other preservatives.
Paraben-free cosmetics
Why are parabens used in cosmetics?
Cosmetics containing water, plant extracts, or biological ingredients must be microbiologically protected . Without preservatives, they would become an ideal environment for the growth of bacteria and fungi, which could pose a real threat to the user's health.
Parabens have been popular for years because:
- they work effectively even at low concentrations,
- have a broad spectrum of antimicrobial activity,
- are stable in various pH ranges,
- rarely cause allergic reactions.
From a cosmetic technology perspective, parabens have long been considered the “gold standard” of preservation.
Propanediol - what is it and why has it become one of the safest ingredients in natural cosmetics?
Serum-ampoules without parabens
Where does the bad reputation of parabens come from?
The negative image of parabens has not appeared without reason, but is largely due to overinterpretation of research and media simplifications .
Reports of estrogen-like effects
Some laboratory studies have shown that parabens may have weak estrogen-like effects , i.e. the ability to bind to estrogen receptors.
Key facts that are often omitted in media coverage:
- this effect is many times weaker than that of natural estrogens,
- they were observed mainly in in vitro studies or in animal models,
- the doses used in the studies were incomparably higher than those used in cosmetics.
Parabens and breast cancer - what does the research say?
A frequently cited argument is the presence of trace amounts of parabens in cancer tissue samples. However, these studies have not confirmed a causal relationship between the use of cosmetics containing parabens and the development of breast cancer.
European and global regulatory institutions clearly emphasize that there is no scientific evidence confirming the carcinogenicity of parabens in permitted concentrations.
Ayurvedic cosmetics without parabens
Are parabens banned in cosmetics?
No - parabens are not completely banned.
In the European Union, the use of parabens is regulated by Regulation (EC) No 1223/2009. Each paraben has been evaluated by the Scientific Committee on Consumer Safety (SCCS).
- Methylparaben and ethylparaben are considered safe at certain concentrations.
- Some parabens (e.g. isopropylparaben, isobutylparaben) have been banned due to lack of sufficient safety data.
This shows that the problem is not the presence of parabens as a group, but the specific compounds and their concentrations .
Are parabens safe for skin?
From a dermatological perspective, parabens:
- rarely cause contact allergies,
- are well tolerated even by sensitive skin,
- in many cases they are milder than some alternative preservatives.
At the same time, the safety of a cosmetic always depends on the entire formula , not a single ingredient. Skin may react differently, regardless of whether the product contains parabens or not.
Paraben-free hair cosmetics
Parabens and natural cosmetics and clean beauty
Parabens are synthetic substances and are not permitted in certified natural cosmetics . In the clean beauty trend, not only toxicological safety plays an increasingly important role, but also:
- biodegradability,
- origin of ingredients,
- consistency with the philosophy of nature-based care.
It is in this context that many brands decide to abandon parabens.
Why doesn't Orientana use parabens?
Although parabens are not banned , Orientana consciously does not use them . This decision stems from the brand's philosophy, not from a desire to demonize these substances.
Orientana:
- bases recipes on plant, Ayurvedic and adaptogenic ingredients,
- uses modern, safe preservative systems without parabens,
- responds to the needs of consumers looking for "paraben-free" cosmetics,
- focuses on transparency and education, not fear.
Is cosmetics without parabens better?
There's no one-size-fits-all answer. Paraben-free cosmetics aren't automatically better or safer.
The quality of the product is determined by:
- the whole formula,
- quality of raw materials,
- microbiological tests,
- production control.
The absence of parabens is a conscious choice , not a guarantee of effectiveness.
How to read INCI and recognize parabens?
Parabens are identified by the INCI suffix "-paraben," e.g., methylparaben, propylparaben. They are usually found at the end of the ingredient list because they are used in low concentrations.
Consciously reading INCI allows you to make decisions in line with your own values, without succumbing to myths.
The most common myths about parabens
Myth 1: Parabens are banned in the EU - not true.
Myth 2: Parabens cause cancer - no scientific evidence.
Myth 3: Paraben-free cosmetics do not need preservatives - every cosmetic must be preserved.
Myth 4: Natural cosmetics are always safer - safety depends on the formula.
Questions about parabens
Are parabens safe?
Yes, parabens approved for use in the EU are considered safe at certain concentrations.
Are parabens harmful to hormones?
They have a very weak estrogen-like effect, incomparable to natural hormones.
Are parabens banned in natural cosmetics?
Yes, they are not allowed in certified natural cosmetics.
Why doesn't Orientana use parabens?
For reasons of brand philosophy and consumer preference, not because they are banned.
Does a cosmetic without parabens have a shorter shelf life?
No, modern preservation systems ensure safety and stability.
Summary
Parabens are among the most thoroughly researched preservatives in cosmetics. They are not banned and are considered safe in certain concentrations. At the same time, a growing number of brands, including Orientana , are consciously eliminating them, offering alternatives consistent with the philosophy of natural skincare.
Conscious care is knowledge, context and choice - not fear.








